Harlingen Varsity Football Featured on Cover of 2012 Rio Grande Valley Yellow Pages Directory

The Harlingen Cardinals varsity football team, which had its most successful year in school history, is featured on the cover of the new Rio Grande YP Real Yellow Pages directory. The cover photo shows the Class 5A quarter finalists charging onto the field before a recent game.
More than 456,000 copies of the directory have been produced for distribution in the area this year. Directory delivery is underway and continues through March 16.
The companion directory, which features the Harlingen Cardinals team captains, is a smaller, more portable version of the traditional print directory designed for on-the-go consumers. Nearly 213,000 of these have been produced for distribution.
Both of these directories will also be available to new residents and businesses throughout the year.
“We are proud to feature this outstanding football team on the cover of our new Rio Grande Valley YP Real Yellow Pages directories,” said Roland Rodriguez, AT&T Advertising Solutions area marketing manager. “Featuring the team on the cover of the 2012-2013 Rio Grande Valley YP Real Yellow Pages is a great way to commemorate something extremely special for the valley and the thousands of high school football fans in the area. It was truly amazing seeing the encouragement and support these boys received from the entire Rio Grande Valley.”
The Cardinals nearly ran the table being undefeated until suffering their lone loss in the state quarterfinals.
“Cardinal football is not just a pasttime but a way of life and it deals with life’s measures from every perspective,” said Manuel Gomez, athletic coordinator and head football coach. “The 2012 Cardinal football season is a perfect example of how a group of young men dealt with all forms of adversity and overcome it together in such an overwhelming way that it brought the whole valley together as one family, one heartbeat. Being featured on the covers of the Rio Grande Valley YP Real Yellow Pages directories is a great opportunity for the program to get valley-wide positive exposure and will be a great piece of memorabilia for the kids to have for the rest of their lives”.
As new books are delivered, Rio Grande Valley area businesses and residents are encouraged to recycle their outdated directories. YP Real Yellow Pages from AT&T are made from a combination of lumber production by-products such as sawdust and wood chips, and recycled paper waste. Residents and businesses can call the AT&T Project ReDirectory help line, listed on the directory cover, at 800-953-4400 for directory recycling information in this community.
Once again the Valley Proud Environmental Council is joining AT&T Project ReDirectory to support the recycling of outdated directories in its mission to preserve the natural beauty and environment of the Lower Rio Grande Valley. Ten valley recycling centers are participating, with the books collected going to the McAllen Recycling Center in McAllen for processing.
AT&T Advertising Solutions offers the most effective, full suite of advertising search products that enables advertisers to connect with potential customers anytime, anywhere. In addition to our print directories, we provide search information through, YPmobile, and, CD-ROMs, placement on the most popular search engines, Web sites and mobile devices. Combined, these print and online products receive more than 5 billion consumer searches a year for local business information and provide more than 1 million advertisers with valuable sales leads to help their businesses grow.
For more information on the print directory or, please call AT&T Advertising Solutions at 1-800-392-2355, or visit online at
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